AI Foundations in Viral Marketing:
Establishing a Solid Digital Base
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Overview
Understanding the core principles of viral marketing is essential for crafting campaigns that capture widespread attention. This section delves into the definition, history, and mechanics of viral marketing, providing a solid foundation for both newcomers and seasoned marketers.
It also explores the distinctions between viral and buzz marketing, introduces Jonah Berger's STEPPS framework, and examines how artificial intelligence is reshaping traditional viral marketing strategies.
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